Modern-Expo Solutions for New “Sulpak” Hypermarkets Concept
“Sulpak” retail chain began its stores concept updation. The priority was to improve customer convenience and comfort.

Modern-Expo international company became a reliable partner in manufacturing and supplying of the retail equipment.

“Sulpak” brand has more than 26 years of experience. During this time the company became a market leader and a national retail chain that covers all regions of Kazakhstan and Kyrgyzstan. The chain has more than 120 stores, and its assortment is more than 25 000 SKUs. “Sulpak” ambitious goals were achieved because of effective strategy and customer centricity. 

Modern-Expo has equipped the store in Almaty with high quality shelving systems. Island shelvings were designed more compact according to the partner’s needs. The company also manufactures modern checkouts and organized checkout area. Modern-Expo experts also supervised the installation work.

IDNT company created new concept for “Sulpak” stores. They updated the experience of customer interaction with the trading chain. Visitors are extremely impressed by the intuitive product search, single window service, modern design solutions and comfortable waiting areas with chargers. Concept’s colors were also changed. Now the main focus on light colors and shades.

Modern-Expo and “Sulpak” successful cooperation didn’t end in Almaty. The store in Taraz became the second joint project. It was opened in July and its trading area is 1444 m2.