Our observations show that the evolution of the store is based on a set of prototypes not always directly related to trade. We believe that the store is becoming a hybrid environment where different scenarios coexist and interact. This brings the store closer to a more universal public space.
In the near future, the nature of the store will change because of digitisation and robotics. The buying process is no longer a self-sustaining incentive to bring buyers into the physical space of the store as their life priorities change with the changes in value categories.